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Project Manager, Integrated Marketing and Studio Operations

San Diego, United States
San Mateo, United States

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Job Title: Project Manager, Integrated Marketing and Studio Operations

Location: Flexible (San Mateo, CA / Carlsbad, CA) -  This role requires proximity to an office location with flexibility to work remotely 2-3 days/week with manager approval.

GoPro requires all onsite visitors and workers to be fully vaccinated for COVID-19. An exception to this rule may be made if you qualify for an approved accommodation. 

About GoPro

GoPro makes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.

GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are. From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

We are looking for a project manager who is passionate about building brands and executing insights-driven marketing campaigns. This role will work across the Integrated Marketing and Studio (GoPro’s in-house creative team) to coordinate and execute multi-channel campaigns and promotional calendars. You will also assist Studio program management to ensure creative teams are coordinated around product launches and major initiatives.

This position sits at the heart of the marketing and creative organizations and will play a critical role in developing and executing successful, global marketing initiatives.

What You Will Do

  • Play a key role in the execution of our promotional calendar by coordinating marketing teams and communicating plan details/changes.
  • Help coordinate and facilitate weekly cross-functional meetings to keep teams informed and aligned.
  • Coordinate between Studio, Product Marketing, Integrated Marketing, Localization and Product teams to align on schedules, strategic priorities, product changes, interdependencies, etc.
  • Project manage a small number of creative projects (product naming and marketing copy decks).
  • Help monitor workload and capacity in Studio to ensure we are properly resourced to execute marketing plans.
  • Partner with the Studio Program Manager to help coordinate creative schedules and plan for contingencies.
  • Assist with operational efforts for Studio such as tracking vendor invoices and managing vendor onboarding.
  • Ensure feedback from stakeholders and senior leadership is communicated across the creative teams and the wider marketing organization.

Skills We’re Excited About

  • 5+ years of relevant marketing experience, working in a cross functional role.
  • Background in managing integrated consumer campaigns across diverse media and channels.
  • Broad understanding of key marketing functions such as advertising, PR, social, CRM, community and retail.
  • Experience working with creative teams.
  • The ability to effectively work with and influence cross-functional teams.
  • An understanding of how to utilize research and data to develop insights and inform marketing strategies.
  • Experience managing multiple simultaneous initiatives.


Bonus Points For

  • Consumer electronics or lifestyle brand experience.

GoPro Highlights

  • Get your very own GoPro camera + gear
  • Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
  • Life insurance and disability benefits
  • Generous time off policy
  • 12 weeks paid parental leave for new parents
  • Pre-tax and Roth 401(k) options
  • Discounted employee stock purchase plan (ESPP)
  • LiveHealthy monthly wellness reimbursement
  • Innovative remote-friendly wellness classes and events
  • Flexible work arrangements
  • Professional + personal development opportunities, i.e. LinkedIn Learning
  • Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.


Our Mission

GoPro frees people to celebrate the moment, inspiring others to do the same. From cameras to apps and accessories, everything we do is geared to help you capture life as you live it, share the experience and pass on the stoke. We believe that sharing our experiences makes them more meaningful and way more fun.

GoPro was founded in 2002 by Nick Woodman—a surfer, skier and motorsports enthusiast in search of a better way to film himself and his friends surfing. What started with a 35mm camera and a wrist strap made from old wetsuits and plastic scraps has grown into an international company that has sold over 26 million GoPro cameras in more than 100 countries.

But it’s the millions of passionate GoPro users around the globe who bring the magic to life. They humble and inspire us every day with incredible creativity that helps us see the world in an all-new way—and fires us up to keep creating the most awesome, innovative products possible.

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